An activation by AXISGROUP for PUMA X FOOTLOCKER NCT127 Apparel collection.

Transforming the FOOTLOCKER space into a mini Seoul subway station. A 4m-long illustration at the entrance featured visuals of NCT127 members, designed as a photo opportunity.
The train illustrations recreated a Seoul metro experience, incorporating famous street signs and iconic South Korean scenery.
Styled to resemble hand-painted manhwa (comic) pages, the activation also included a short comic depicting NCT127's journey, adding a unique narrative touch.