We collaborated with HYPEBEAST and MERCEDES-BENZ to create collectible models for the launch of the EQS, the automaker’s first all-electric luxury sedan.
Our focus was on making the collection eco-friendly. We used gypsum for the model, packaging made from bamboo, engraved with both the Mercedes-Benz and MINISHI branding. All production materials, packaging sourcing, and model manufacturing were handled by MINISHI.
Client
MERCEDES BENZ
Service
DESIGN + MANUFACTURE
Date
2022
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