An event by AXISGROUP for Kate Spade.
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We created an interactive installation campaign featuring a button-activated animation system during the pop-up event.
Patrons could press the button to trigger procedurally generated animations, creating a slot machine-like experience with unique expressions for each interaction.
Every press offered a one-of-a-kind moment for the audience. The project involved designing a custom controller, crafting bespoke animations, and programming tailored interactive features to bring the concept to life.