An event by AXISGROUP for JBL Singapore "TOUR PRO 3" event.
We designed a screen animation inspired by festive travel, styled like a flight information board, featuring hidden easter eggs about the event.
The animation smoothly transitions to highlight product details and key campaign messages like "Dare to Listen" and "First Doesn't Follow".
Festive elements, including wrapped presents and snow, completed the holiday theme.
Additionally, we created an abstract visual in JBL's signature colors for the opening dance video.
This animation reacted to the music, enhancing the event's immersive atmosphere.
Client
JBL
Service
CREATIVE DIRECTION + ANIMATION
Date
2024