An event by AXISGROUP for ASICS, Celebration of Movement at EmSphere Bangkok.
We designed a 3m centerpiece sculpture for ASICS' "Celebration of Movement" event at EmSphere Bangkok. Titled "THE WORLD IS YOUR TRACK," the piece captures ASICS' brand ethos through a dynamic design inspired by festive streamers. It symbolizes the power and grace of movement, radiating vibrant energy.
Miniature runners of diverse poses and genders highlight the journey to Paris, transitioning from ordinary to extraordinary. Breaking traditional running track boundaries, the sculpture reinforces the message that, with ASICS, the world is your track.
Client
ASICS
Service
CREATIVE DIRECTION + ANIMATION
Date
2024